What is a Key Phrase or Key Word?
When optimizing your web site* we will need to add key words and phrases to your web site so it can be easier to find on the search engines.
Now, optimizing is important but not the total job that needs to be done, we will need you to come up with the typical searches you believe your customers will use when looking for the products and services that you provide.
A few examples of key phrases are as follows:
New auto in your location
Used auto in your location
List my home in your location
sell my home in your location
I want a used Harley motorcycle in your location
I want a red sofa in your location
As you can see the search should resemble the ones your customers my use. It should also include a location (normally the one where your business is located) so that the product and service can be tied into the search. The larger the area, the less chance you have of be ranked 1st. So lets consider what I just said. If you are in the Salem, NH area you should want Salem, NH to be one of your search criteria and you may want Pelham, NH or Southern, NH. But the point is you want to be ranked in your own area first.
So your ranking phrases may look like this:
Used vehicle Salem, NH
Used vehicle Pelham, NH
Used vehicle Southern, NH
Now, your chance of being seen by your customer has greatly increased. Especially when you consider the way people conduct searches. If the key phrases used by you were Used vehicle, or Used vehicle New Hampshire. It's hard to see you being found with the above search of Used vehicle Salem, NH.
Here is a real Google Example: used suv Haverhill ma 125carnation is using this service.
Go to Yahoo: used suv Haverhill ma or try MSN: used suv Haverhill ma These examples are the types of results were are shooting for with each customer.
So choose your key phrases wisely and remember to add a location or important word that will tie the two parts of the search together.
Our standard package includes Key Words or Phrases. We have phrases for most businesses already listed. If you want us to help, we will give the most commonly used phrases for that type of service or product.
*We will need access to your web site in order to optimize it properly. Without acess to your existing web site we will need the use of a intermediary web site. Sample
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